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?2014 Walden University 1

HE009: Population Health Management: Develop initiatives in collaboration with public health and community-based organizations to improve

the health of the population.

Assessment Rubric

0
Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

Part I: Needs Analysis

Sub-Competency 1: Conduct a needs analysis to identify a health initiative and population within a community.

Learning Objective
LO 1.1:
Describe the priority
community or
population.

Description of the priority

community or population

is not present.

Description of the priority

community or population

is present but lacks clarity,

definition, and/or specific

boundaries and

parameters.

Description of the priority

community or population

is present.

Specific boundaries and

parameters define the

priority community or

population.

Description of the priority

community or population

aligns with other elements

of the needs analysis.

Demonstrates the same
level of achievement as
?2? plus the following:

Rationale for selecting this
community or population
is provided.

Learning Objective
LO 1.2
Compare chosen
indicators to state and
national levels.

Comparison is not present. Response includes fewer

than five chosen

indicators. Comparison is

to the state or national

data, but not both.

Response is not supported

by relevant

Response includes five

chosen indicators.

Comparison to both state

and national data is

thorough and accurate.

Response includes a list of

chosen indicators with

Demonstrates the same
level of achievement as
?2? plus the following:

Comparison includes
statistics spanning the past
five years for the priority
population.

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Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

academic/professional

resources.

comparison to the state or

national levels.

Response is supported by

relevant

academic/professional

resources.

Learning Objective
LO 1.3

Identify stakeholders

from the priority

population to serve as

community-based data

resources.

List of stakeholders is not
present.

Response includes fewer

than three stakeholders.

Contains no rational

selection of stakeholders

in relation to the priority

population.

Response contains a list of
at least three stakeholders
(individuals, organization
types, etc.) representing
the priority population
from which to receive
feedback concerning
perceived health needs.

Contains an explanation of
how the stakeholders are
relevant to the priority
population.

Demonstrates the same
level of achievement as
?2? plus the following:

Response lists specific, real
organization names that
have a history of serving
the priority population

Learning Objective
LO 1.4:
Identify the health
need to be addressed
in a health initiative.

Identification of the need
is not present.

Identification of the need

is present but is not clearly

or succinctly stated.

Identification of the need

for a health initiative is

present but does not fully

Identification of the need

is present and is clearly

and succinctly stated.

Identification of the need

for a health initiative fully

aligns with the priority

community or population.

Demonstrates the same
level of achievement as
?2? plus the following:

Response includes an
explanation of the impetus
for this initiative, i.e.,
existing health mandates

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0
Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

align with the priority

community or population.

Identification of the need

to be addressed is based

on gaps between

indicators among

population and

state/national averages.

or community demand is
addressed.

Learning Objective
LO 1.5:
Justify the need for a
health initiative.

Justification for a health
initiative is not present.

Justification for the health
initiative is present but
does not persuasively
support the need.

Need for the health
initiative is not sufficiently
supported by data.

Justification for the health
initiative is present and
persuasively supports the
need.

Resources that are in place

for the priority population

are described.

Needs of the priority

population that are not

being met are described.

Demonstrates the same
level of achievement as
?2? plus the following:

Response includes a brief
history of how this health
need has arisen in the
population is described.

Learning Objective LO
1.6:
Apply research skills to
obtain reliable data for
determining a health
need.

Response does not include
resources.

Response includes less
than five reliable data
sources.

Response is not supported

by relevant

academic/professional

resources.

Response references at
least five reliable data
sources.

Response includes a
variety of resources,
including both quantitative
and qualitative data.

Demonstrates the same
level of achievement as
?2? plus the following:

Data sources include
national health outcomes
indicators such as those
listed in Healthy People

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0
Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

Response is supported by

relevant

academic/professional

resources.

2020, BRFSS, or YRBSS
sources.

Learning Objective
LO 1.7:
Describe financial and
human resources,
policies, and programs
for a specific
population.

Response does not
describe all resource
categories (financial and
human resources, policies,
programs).

Response describes some
resource categories
(financial and human
resources, policies,
programs).

Response describes all
resource categories
(financial, human, policies,
programs) with one
example for each.

Demonstrates the same
level of achievement as
?2? plus the following:

Response includes
assessing what it means to
have strength in one or
two chosen categories but
not the others (e.g. strong
financial resources, but
weak policies).

PS006: Information Literacy: Apply appropriate strategies to identify relevant and credible information and data in order to effectively
analyze issues and make decisions.

Professional Skill 6.2:
Analyze findings from
relevant sources.

Analysis is missing. Analysis superficially
reflects relevance of
findings to the identified
problem, issue, or
purpose.

Analysis clearly reflects
relevance of findings to
the identified problem,
issue, or purpose.

Analysis clearly reflects
relevance of findings to
the identified problem,
issue, or purpose, and
synthesizes findings to
generate new insights.

Part 2: Planning Model for a Health Initiative

Sub-Competency 2: Describe the planning model used for a health initiative.

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0
Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

Learning Objective

LO 2.1 Compose goals

and objectives for a

health initiative.

Response does not include

goals or objectives.

Response includes either

goals or objectives, but not

both, or an incomplete

number of objectives.

Response includes the goal

(at least one) and

objectives (2-3) clearly

appropriate for the health

needs of the priority

population.

Demonstrates the same
level of achievement as
?2? plus the following:

Description of how the
objectives are SMART?
specific, measurable,
achievable, realistic, and
time bound.

Learning Objective

LO 2.2 Select a

planning model for use

with a health initiative.

Identification and

description of a planning

model is not present.

Description of a planning

model is present but is

unclear, incomplete

and/or inaccurate.

Response is not supported

by relevant

academic/professional

resources

Description of the planning

model is clear, complete

and accurate.

Description of the planning

model includes a rationale

for why it is an appropriate

choice for this health

initiative and how your

initiative addresses each

component of the model.

Response is supported by

relevant

academic/professional

resources

Demonstrates the same
level of achievement as
?2? plus the following:

Description of the planning
model includes examples
of other initiatives in which
the model has been
successfully applied in the
past.

Learning Objective
LO 2.3: Identify the
inputs (i.e., resources,
stakeholders, agencies,
and organizations) that

Inputs are not present.

Inputs are present but are
incomplete and/or not in
alignment with other
elements of the model.

Inputs include evidence of
collaboration between a
public health agency and
community-based
organization.

Demonstrates the same
level of achievement as
?2? plus the following:

Inputs demonstrate a
comprehensive and

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Not Present

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Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

will address a health
initiative.

Inputs align with the needs
of the health initiative.

Inputs include at least four
resources appropriate to
the initiative.

thoughtful array of
resources, stakeholders,
agencies and
organizations.

Inputs include more than
four resources appropriate
to the initiative.

Learning Objective
LO 2.4: Describe
activities utilizing each
step/phase of the
planning model.

Activities are not present.

Activities may be assigned
to the steps/phases of the
planning model, but not
all.

Activities demonstrate a
connection to the
guidance provided by the
planning model.

Activities are clearly and
succinctly described.

Activities align to the
outcomes and goal(s) of
the health initiative.

Activities demonstrate a
variety of approaches to
reaching the priority
audience.

Activities demonstrate
collaboration between a
public health agency and
community-based
organization.

Demonstrates the same
level of achievement as
?2? plus the following:

Activities are culturally

appropriate and are based

on documented cultural

competence practices or

national standards.

?2014 Walden University 7

0
Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

Learning Objective
LO 2.5: Describe
intended outcomes of
a health initiative.

Intended outcomes are
not present.

Intended outcomes may
be present but are not
stated completely or
appropriately.

Outcomes and goals may
be present but do not align
with Inputs, Activities, or
identified community
need.

Intended outcomes of a
health initiative are
present.

Short-term, intermediate-
term, and long-term
outcomes clearly state
sequential desired results
of the initiative.

Outcomes describe the
overall purpose for the
initiative.

Demonstrates the same
level of achievement as
?2? plus the following:

Intended outcomes
consider addressing
multiple documented risk
factors pertaining to the
community need
identified.

Part 3: Timeline for Initiating a Health Initiative

Sub-Competency 3: Develop a timeline for implementing a health initiative.

Learning Objective
LO 3.1: Organize a
logical sequence of
events that should be
included in a 1-year
timeline leading to the
launch of a health
initiative.

A logical sequence of
events is not present.

Elements listed on the
timeline are incomplete.

Some but not all of the
timeline demonstrates a
logical sequence of events.

Timeline demonstrates a
complete and logical
sequence of time-sensitive
events.

Sequence of the events on
the timeline demonstrates
appropriate dependencies
of different milestones

Timeline demonstrates an
appropriate length of time
between milestones.

Demonstrates the same
level of achievement as
?2? plus the following:

Collaboration with
stakeholders is evident in
the timeline.

?2014 Walden University 8

0
Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

Part 4: Budget Proposal for a Health Initiative

Sub-Competency 4: Create a budget proposal for a health initiative.

Learning Objective
LO 4.1: Organize
projected expenses
(what will need to be
paid for) in a budget
proposal for a health
initiative.

List of expenses on the
budget table template is
missing.

List of expenses included
on the budget table
template is incomplete
and/or poorly stated

List of expenses included
on the budget table
template in the budget
proposal is complete.

List of expenses included
on the budget table
template is well organized
by categories to enhance
readability and
comprehension.

Demonstrates the same
level of achievement as
?2? plus the following:

Budget table template
identifies 3?4 projected
expenses that present
some risk and over which
stakeholders have less
control.

Learning Objective
LO 4.2: Identify
projected costs for a
budget proposal.

Projected costs on the
budget table template are
missing.

Projected costs on the
budget table template are
incomplete or inaccurate.

Projected costs on the
budget table template are
complete and logical, and
align to appropriate
expenses.

Total of expense categories
and overall program total
included.

Demonstrates the same
level of achievement as
?2? plus the following:

Budget table template
identifies
3?4 projected costs that
might fluctuate
significantly due to

?2014 Walden University 9

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Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

market changes or
through the possibility of
funding.

Learning Objective
LO 4.3:
Support a budget
proposal through
targeted explanation.

A budget narrative is not
present.

A budget narrative is
present but does not
sufficiently address
targeted elements of the
budget proposal.

The budget narrative
includes all budgeted items
and appropriate rationale
for targeted elements of
the budget proposal.

Demonstrates the same
level of achievement as
?2? plus the following:

Narrative addresses some
risks that may impact the
budget, and offers ideas
for overcoming these risks
should they occur.

Learning Objective
LO 4.4: Recommend
potential funding
sources for the health
initiative.

Potential funding sources
are not present.

Potential funding sources
are present but do not
realistically align with the
outcomes, goal(s) and
priority audience of the
health initiative.

Response is not supported

by relevant

academic/professional

resources.

Potential funding sources
realistically might have an
interest in the outcomes,
goal(s) and priority
audience of the health
initiative.

Rationale is provided for
why these funding sources
are a good match to the
initiative.

Response is supported by

relevant

academic/professional

resources.

Demonstrates the same
level of achievement as
?2? plus the following:

Narrative offers a ?pitch?
that stakeholders might
offer to a potential
funding source.

?2014 Walden University 10

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Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

Learning Objective
LO 4.5: Recommend
potential community
partner collaborations.

Collaboration plan is not
present.

Collaboration plan is

present but does not

provide adequate

description of how a public

health agency and a

community-based

organization will

collaborate to achieve the

goal(s) of the health

initiative.

Collaboration plan

identifies and describes

the public health agency

and the community-based

organization.

Collaboration plan aligns
with the needs of the
health initiative.

Collaboration plan explains

how these organizations

will work together to

achieve the goal(s) of the

health initiative.

Demonstrates the same
level of achievement as
?2? plus the following:

Collaboration plan
describes opportunities
and barriers that might
impact this collaboration.

Part 5: Logic Model for a Health Initiative

Sub-Competency 5: Create a logic model for a health initiative.

Learning Objective
LO 5.1: Logic model
graphically reflects the
resources,
stakeholders, agencies,
and organizations
(inputs) that will
address a health
initiative.

Inputs in the logic model
graphic are not present.

Inputs are present in the
logic model graphic but are
not placed in the
appropriate sequential
order or category.

Inputs are present in the
logic model graphic and
are in alignment with the
rest of the model.

Inputs in the graphic
demonstrate a logical ?if-
then? sequence in the logic
model.

Demonstrates the same
level of achievement as
?2? plus the following:

Logic model graphic
includes an additional label
that conveys the
relationship of the inputs
to steps/phases in the
planning model for each
logic model entry.

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Not Present

1
Needs Improvement

2
Meets Expectations

3
Exceeds Expectations

Learning Objective
LO 5.2:
Logic model graphically
reflects specific
activities intended to
achieve desired
outcomes of a health
initiative.

Activities are not present
in the logic model graphic.

Activities are present in
the logic model graphic
but are not placed in the
appropriate sequential
order or category.

Activities are present in
the logic model graphic
and are in alignment with
the rest of the model.

Activities in the graphic
demonstrate a logical ?if-
then? sequence in the logic
model.

Demonstrates the same
level of achievement as
?2? plus the following:

Logic model graphic
includes an additional label
that conveys the
relationship of the
activities to steps/phases
in the planning model for
each logic model entry.

Learning Objective
LO 5.3: Logic model
graphically reflects
intended outcomes
and goal(s) of a health
initiative.

Intended outcomes and
goal(s) are not present in
the logic model graphic.

Intended outcomes and
goal(s) may be present in
the logic model graphic
but are not placed in the
appropriate sequential
order or category.

Outcomes and goals are
present in the logic model
but do not align with
Inputs and Activities.

Intended outcomes are
present in the logic model
and are placed in the
appropriate sequential
order or category.

Outcomes and goals are
present in the logic model
and align with Inputs and
Activities

Demonstrates the same
level of achievement as
?2? plus the following:

Logic model graphic
includes an additional label
that conveys the
relationship of outcomes
to steps/phases in the
planning model for each
logic model entry.

PS001: Written Communication: Demonstrate graduate-level writing skills.

Professional Skill 1.4:
Apply APA style to
written work.

APA conventions are not
applied.

APA conventions for
attribution of sources,
structure, formatting, etc.,
are applied inconsistently.

APA conventions for
attribution of sources,
structure, formatting, etc.,
are generally applied
correctly in most
instances. Sources are
generally cited

APA conventions for
attribution of sources,
structure, formatting, etc.,
are applied correctly and
consistently throughout
the paper. Sources are
consistently cited

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Needs Improvement

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Meets Expectations

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Exceeds Expectations

appropriately and
accurately.

appropriately and
accurately.

Professional Skill 1.5:
Use appropriate
vocabulary and tone
for the audience and
purpose.

Vocabulary and tone are
inappropriate and
negatively impact clarity of
concepts to be conveyed.

Vocabulary and tone have
limited relevance to the
audience.

Vocabulary and tone are
generally appropriate for
the audience and support
communication of key
concepts.

Vocabulary and tone are
consistently tailored to the
audience and effectively
and directly support
communication of key
concepts.

PS005: Critical Thinking and Problem Solving: Use critical-thinking and problem-solving skills to analyze professional issues and inform best
practice.

Professional Skill 5.2:
Generate reasonable
and appropriate
assumptions.

Assumptions are missing. Response does not
adequately present and
discuss key assumptions in
an original argument.

Response presents and
discusses key assumptions
in an original argument.

Response justifies the
reasonableness and need
for assumptions in an
original argument.

Professional Skill 5.4:
Use problem-solving
skills.

Problems and solutions are
not identified.

Response presents
solutions, but they are
ineffective in addressing
the specific problem.

Response presents
solutions that are practical
and work in addressing the
specific problem.

Response presents
compelling supporting
arguments for proposed
solutions.

This assessment has five-parts. ?Click each of the items below to complete this assessment.


Part I: Needs Analysis

For this Assessment, you will first select a priority population on which to focus. The population could be defined by geographic boundaries, such as a city, town, or neighborhood, or by demographics within the community, such as senior citizens, infants and toddlers, children, teens, men, or women. You may also define the community by locale, such as urban, rural, or suburban. The population can be further narrowed by race/ethnicity, socioeconomic status, gender or sexual orientation, or specific situations: pregnant women, children at risk for obesity, senior citizens living below the poverty line, victims of domestic abuse, veterans, etc. It is suggested that you select a population in which you have an interest or are familiar. Keep in mind the availability of data for the population you select. The more narrow the population or geographic area, the more difficult to find data. The more broad, however, the more difficult it might be to determine meaningful trends.

Once you select the priority population, you must determine how you will collect information and data regarding the authentic health needs of that population. Keep in mind that a needs analysis is taken to ensure that an initiative is based on clear evidence and is, in fact, needed. Consider: What existing health regulations or policies might prompt an initiative for this population? What are the population?s greatest health needs? What initiatives already exist addressing the needs? What financial and human capital are available to this population? In what ways might the population be underserved? What organizations and health programs serve this population? What initiatives have been successful and not successful in the past?

Consider these approaches to information and data collection:

? Start with public health agencies. These are often the best source for local and targeted information, and public health staff can also point you toward sources of the statistical information that you need.

? Check individual states and towns for community health statistics. Speak to members of the community and ask questions. Qualitative as well as quantitative data is valuable, and information gained can further focus your efforts. Review media and research.

? Speak to community organizations. For example, United Way, local senior centers, after-school programs, veterans? services, baby clinics, maternal and child health services, support groups, or whatever organizations are involved with the selected population.

? Locate the statistics that can help pinpoint and verify needs, and provide the persuasive quantitative data you will need to inform an initiative.

? Look at resources listed in this Competency and other online resources.

In a 2-page needs analysis, briefly describe the results of your research. Include the following:

? A description of the priority population or community.

? A list of?at least five?chosen indicators (statistics that you have found) and comparison to the state or national levels (Note:?It may be helpful for you to organize this information in a table first.)

? A list of at least three stakeholders (individuals, organizations, etc.) representing the priority population that you wish to receive feedback from concerning their perceived health needs, including an explanation of how the stakeholders are relevant to the priority population.

? Identification of the health need you wish to address based on gaps between indicators among your priority population and state/national averages.

? A data-based rationale for selecting this need.

? A brief description of?at least five?sources you used to verify this need.

? Descriptions of existing financial and human resources, policies, and programs in place for this population.


Part II: Planning Model for a Health Initiative

You will now focus on a planning model that aligns to the health need you have identified and wish to address. A planning model is a comprehensive framework for creating a health initiative (also called a health program) and, in particular, guides the goals, specific objectives, and theoretical considerations of the initiative.

Many different planning models are applied in healthcare. Most address common elements such as engagement of the community, prioritization of health issues, and development of a goal or vision. When selecting a planning model for a health initiative it is important to select one that best provides a strong correlation between the model and identified health needs. Refer to the Jellybean Diagram included with this Assessment as an example of a model in population health that demonstrates the relationships between community partners, and all who could be involved in health program planning.

In a 3- to 4-page narrative, describe the planning model of your initiative as follows:

? List the goal (at least one) and objectives (2?3) of your initiative based on the identified health need of your priority population.

? With the intended goal(s) of your health initiative in mind, select?one?planning model that provides a direct correlation between the model and initiative objectives. Identify and describe the planning model you have selected. Provide a rationale for choosing this model. Why is it most effective for your program?

? Describe specific aspects of your initiative including:

? Inputs:?What resources will go into the program?

? Include collaboration between a public health agency and community-based organization.

? Include?at least four?additional resources as appropriate to your initiative, such as other stakeholders or partners, staffing time, money, volunteer availability, equipment, technologies, etc.

? Activities:?What are the events or actions that will take place?

? What will actually be done? These can include: early planning and assessment activities, training sessions, phone campaign, media outreach, community meetings, presentations at city council meetings, and local events (such as, a health fair or fundraiser[s] for a specific issue).

? Outcomes:?What are the intended outcomes of the initiative?

? These include short-term, intermediate, and long-term outcomes.

Part III: Timeline for Initiating a Health Initiative

Assume that your health initiative has been approved. With the planning you have already accomplished, consider a 1-year timeline for initiating the program. Ask yourself: For this initiative to launch in 1 year (the typical timeline for grants and evaluations), what activities need to happen by when?

Create a timeline of your activities for launching your health initiative using the Timeline Template provided.


Part IV: Budget Proposal for a Health Initiative

A well-thought out budget proposal is a critical part of getting any health initiative approved. Create a budget proposal for your health initiative using the Budget Template provided.

In addition, create a 2-page budget narrative as follows:

? Explain each category and item. This might include donations that might be covering some costs.

? Describe potential funding sources for the health initiative. Consider local corporate sponsors, community organizations, special interest groups, or any other place that you might realistically go looking for money.

? Describe any community partner collaboration (i.e., financial, gifts, or bartering) for this initiative that includes at least one public health agency and a community-based organization.

Part V: Logic Model for a Health Initiative

The logic model summarizes the program that has been designed. Create a lo

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